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Srishti Yadav
Advertising | Design
Now that you're here!
Now that you're here!
Objective
Creative Development
Tanishq
Concept | Strategy | Designing
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To make young women appreciate and buy gold.
Observation
Insight
Campaign
Sona Hi Jaane, Sone Ka Mol
The more you know the worth of a journey,
the more you value the one who lived it.
Youngsters nowadays focus more on experiences and relatability. People they bond with are the people who value them.
TVC/DVC
The script talks about the journey of gold and the journey of protagonist being very similar to each other. It tries to make the young women feel that gold has been through the same struggles, happiness as you.
It is basically your 'Hamsafar'.
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