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Business Strategy

 

Nikon 

Concept | Strategy | Designing | Video

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Problem Statement

People from Tier II and Tier III cities prefer smartphones over point and shoot cameras for their photography needs.

Objective

To create an aspirational value for Nikon’s premium point and shoot cameras and entry-level DSLRs

Campaign

For Moments that Capture You

Nikon deck-14.jpg

DVC/TVC

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Concept : Showing the eventual transition of the different mediums of photos and how the mediums evolved overtime, but in the end how every memory was a moment that captured you.  

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